16005 Sturgeon, Roseville, MI 48066 586-598-1500 info@graphicseast.com

Mailing Specifications

Bar Code Discounts

Allow 4″ x 2″ of open space for the address block to ensure discounts. Address blocks should be placed at minimum 1/2″ from bottom to allow for barcode & 1/2″ from right edge (leading edge) of piece.


Reply Mail Requirements

Reply mail includes any enclosure in the contents of outgoing mail such as cards and envelopes that the sender is requesting returned mail. All reply mail requires zip code + 4 digit suffix, barcode and FIM. Business Reply Mail (BRM) indicates postage paid by sender and includes their printed permit. Courtesy Reply Mail (CRM) indicates that postage is required and noted as “please affix stamp.”


Wafer Seal Requirements

Wafer seals are required on all Letter Rate pieces. See examples below for tab positioning or consult your sales representative for questions or further clarification.

Self Mailers require 1″ – 1 1/2 tabs.
Booklets require 1 1/2″ tabs


Examples of Letter-Rate Self Mailers






Examples of Letter-Rate Self Booklets


Flat Rate & Envelope Requirements

On flat sized pieces the addressing needs to be on the top half if it is a newsletter or catalog. If it is a 9 x 12 envelope, then the address must be on the right half of the piece. See diagram.



For your convenience, we've compiled a number of resources to help you answer your own questions, better under stand print and its processes, and find other relevant information. If you think of anything we've left out or you feel would be helpful, please contact us.

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Call 586-598-1500, Monday through Friday, 8am to 6pm, and one of our receptionists will put you in touch with an expert that's ready to field your question.

Send Us an Email

Prefer email? Send your question or inquiry to info@graphicseast.com or scroll down and use the form at the bottom of this page.


Customer Service

16005 Sturgeon
Roseville, MI 48066

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