16005 Sturgeon, Roseville, MI 48066 586-598-1500 info@graphicseast.com

Frequently Asked Questions

Here are some of the more common questions we receive from our clients. Click on the question to toggle the answer. If you don’t see what you need – call or contact us online using the info in the sidebar.

What type of products and services do you provide?

We can manage all types of printing jobs, including digital, sheetfed, variable data and wide format print solutions. Our prepress department is staffed with both qualified technicians and talented designers. We offer the full range of finishing needs, including stiching, binding, folding, and cutting. We also have a mailing department staffed with specialists whose in depth knowledge of mail will save you money.

How do I go about getting an estimate from you?

Well, since you are here, we would suggest you use our online estimate request form. Otherwise, the best way to ensure that we get all the information necessary to do an accurate quote is to give us a call and talk with one of our customer service representatives.

Do you have any tips on how to save my design files?

Create a print ready PDF for print:

• Embed all fonts if possible
• Outline fonts, converting them as art, when possible
• Package or copy all your fonts and supply with your document

• Embed all Images if possible
• Make sure images are 300 dpi used at 100%
• Images should be saved in CMYK mode.  RGB color mode may not print as expected.

• All inks in the file will convert to a trap of CMYK unless specified as a spot color.
• Use the Pantone swatch book to indicate which inks will be printing as spot.
• Any element set to the color white will knock out to the color of the paper or substrate on which we are printing.


At what resolution should I save my photos and graphics?

Resolution should be set to 300 dpi.

Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

What is a proof and why is it important that I look at it?

In printing terms, a proof is a one-off copy of your document after all modifications and printing setup processes have been completed. It is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless delivery of your print job on the first run.

What is the Pantone Matching System?

The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

Why do the printed colors look different from the colors on my screen?

In short, printers and monitors produce colors in different ways.

Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.

Is white considered a printing color?

Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

Once I submit the documents, how long will it take to finish my job?

Simple jobs are often completed in less than an hour. Some jobs, however, may take several days to complete depending on their complexity and size. We always strive to provide an accurate estimate of the turnaround time for each job we do. And we’ll always work with you to find ways to complete your project when you need it.


For your convenience, we've compiled a number of resources to help you answer your own questions, better under stand print and its processes, and find other relevant information. If you think of anything we've left out or you feel would be helpful, please contact us.

Give Us a Call

Call 586-598-1500, Monday through Friday, 8am to 6pm, and one of our receptionists will put you in touch with an expert that's ready to field your question.

Send Us an Email

Prefer email? Send your question or inquiry to info@graphicseast.com or scroll down and use the form at the bottom of this page.


Customer Service

16005 Sturgeon
Roseville, MI 48066

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Graphics East has been working with companies in the Detroit area & across the nation for more than 40 years.
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