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Writing Effective E-Mail Copy

Writing Effective E-Mail Copy

Many e-mail users go through dozens, even hundreds of spam messages mail (unsolicited commercial e-mail, the online equivalent of mass direct mail) every day. And just as many people throw away junk mail, Internet users often delete spam e-mail without reading it....
Tips on Paper Selection

Tips on Paper Selection

Choosing the right paper for your printing job can be a daunting task. It doesn’t have to be though. When selecting the best paper type for a particular job, you’re often faced with a seemingly overwhelming number of options. Asking your printer for “white” is like...
Know Your PDF

Know Your PDF

A great, yet cryptic, philosopher king once said: “To know PDF is to know the universe.” Is this true, you expectantly ask? Is this really true? Well no, sadly it is not. But don’t be disheartened, for the truth about PDF is of far more practical value...
Quick Guide to File Compression

Quick Guide to File Compression

If you have owned your computer for a year or more, you have probably run into the problem of large files, and hard-drive space. The salesman’s promise, “You’ll never use all the space on this computer!”, sounds more and more like so much advertising. Once you...
How to Use Fonts (And Why You Should Care)

How to Use Fonts (And Why You Should Care)

It All Starts With Awesome Art Remember the age old saying… “Garbage In, Garbage Out?” Use the best photos and images possible! Images should be 300 DPI at 100% of the size that they’re placed. Images less than 300 DPI may work if using those...